Beginners Guide to Facebook Marketing? Why is Facebook good for marketing?

 

What is Facebook Marketing? Guide for beginners

Digital marketing offers a variety of channels to enhance the interaction with the audience: social media, email, messenger, search engine, SMS, web push notifications, etc. Let's take a closer look at why we should consider Facebook as a platform to grow our business:

Facebook is a social media channel that allows your businesses to market your brand products and services to available users. Facebook marketing can be achieved through targeted strategies such as organic strategies and paid advertising.

Why is Facebook good for marketing?

The most targeted paid form of advertising-

One of the great benefits of Facebook advertising is the ability to reach your exact audience. The most popular form of online advertising is Facebook advertising. You can target users with by location, demographics, age, gender, interests, behavior, and much more.

Has daily active users-

The fact is most of the people are using Facebook, including adults and many of them check their Facebook account multiple times in a day.

Therefore, an important advantage of Facebook advertising is that your customers use it every day.

Organic reach possible-

If you don’t have the resources to use Facebook ads, build organic relationships by sharing content that is important to people on your Facebook page.

Benefits of Facebook Marketing-

Increases website traffic-

Facebookadvertising will increases website traffic. With this platform, you can send your audience directly to your website. Facebook advertising more profitable than other sources, because of its cost-effectiveness. By using multiple sources you can increase your website traffic.

Content promotion –

Facebook advertising is not limited to products and services - you can also advertise your content there.

Precise Targeting-

In demographic targeting you can select an audience with a specific income, educational level, life events, relationship status or job. . Also, you can reach customers based on their interests, such as hobbies, and shopping habits, purchase behavior, intent, device usage, and more.

Remarketing-

Facebook ads can be set to target those who are already involved in your brand to some extent. This can be from visiting the site, adding something to the basket, or just finding the Contact Us page. The stage at which your potential customer has reached before leaving can be drilled down for whatever reason.

Customer support-

Many people prefer to interact with the brand through social media. It can help you keep your customers sweet: If you don't have a customer support line, then your Facebook page is a great way to stay in touch. Create a Chabot for Facebook Messenger to communicate with users their popular queries - keywords. It helps your customers get the information they need and see what others are saying.

Increase your SEO rankings-

Social signals contain activities on your social media content. This action includes shares, likes, and comments on your posts. Social media can help you increase your social signals, which indirectly affects your SEO rankings.

Variety of ad formats-

Facebookoffers businesses a great opportunity to showcase their products from a great angle. There are many types of ads you can choose from. It has videos, offers, leads, canvas, carousel and more.

What Is a Facebook Ad Format?

With half a million new accounts being created every day, Facebook is not only a social media leader but also a fast growing company. As time goes on, Facebook developers are bringing new formats of advertising. Here are some of them:

Image ads-

Image advertising is a great idea to create high-quality fast and easy advertising. This format will help you increase brand awareness and help you to increase website traffic.

Video ad-

This is a great way to showcase the features of your products in action. Facebook allows you to use a variety of videos to achieve specific goals like short videos and GIFs.

Collection ad-

It's like a small catalog of your products in a post on your Facebook feed. The collection contains an original video or image and four small pictures below in the form of a grid.

Slideshow ads-

It has a video-like format that looks good even when the speed of the internet connection is low. You can create such ads using various stock images, some handy tools for video editing and even music.

Setting Up Facebook Marketing Pages

I've outlined a few steps below to help your profile look credible, trustworthy and honest.

1. Cover Image and Profile Picture- It is best to keep the company logo as a profile picture for each business. Having a logo means having an identity on digital media, which is reflected in all your Facebook marketing campaigns.

Usually it is better to change the cover according to the needs of the time.

2. About the Company- Each time a user visits your page through a Facebook marketing strategy, your company's segment is shown. You need to make sure that your users can extract approximate segment values.

However, you don’t need to cover every little part of your company in this section. Stay short, smart and to the point. In fact, short but effective descriptions have a wide impact on the audience. Add some extra details in the description section. This may include how it sets you apart, how you offer excellent service, and some interesting facts about your brand.

3. Posts- Posting on Facebook is not a common method for Facebook marketing. Everyone who follows you or likes your page will be able to see this post. So, you have to post something that can give value to many of your audience. Do a little research and get the right mix of your postings. You can update one post daily or alternate days or weeks. For a clear review you need to analyze it through Facebook marketing statistics.

In addition, you need to post useful, valuable content or something according to your audience need.

4. Statistics-Marketing on Facebook means you also get detailed insights. Keep exploring Facebook insights to understand what your users like, what kind of graphic they like, and what content attracts more viewers. Check out the post to see what you did differently if your usage suddenly increased. This will help you understand your audience and their needs.

Using Marketplace and Groups for Facebook Marketing Strategy-

In the past decade, Facebook has added many features and functions to their platform. Most of these are for marketers. These features and functionality help you increase your reach and audience-

1- Facebook Marketplace-

As the name suggests, marketing is possible on the Facebook Marketplace if you want to sell something. Creating a Facebook Marketplace is like opening a store. Your products will go online and everyone will be able to find the products. All you have to do is offer an accurate description and price of the product on the Facebook Marketplace.

2- Facebook Groups-

Marketing on Facebook with groups is always a big strategy for many organizations. But, now Facebook allows you to create groups based on your brand name. You need to have a brand page for marketing on Facebook. Using this page, you can create a group with a corresponding user base.

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